Branding

How to Achieve Brand Consistency Across Campaigns If your marketing tasks are handled by multiple people, you’ve probably noticed that each new campaign ends up looking a bit different. Colors…

How to Identify the Most Effective Branding Strategy of the Last Five Years Recently, I watched a video discussing Stanley Cup’s branding approach and found myself agreeing that their visual…

Title: Buying TikTok Likes: What You Should Know Before Testing This Strategy If you’re considering buying TikTok likes to give your videos an initial boost, you’re not alone. Many creators…

Agency Owners: Would You Start with Brand Strategy if You Were Building from Scratch Today? If you’ve built or led an agency that serves hotels, hospitality, or lifestyle brands, I’d…

How a Brand Strategist Creates Value for Clients: A Practical Guide for Designers Expanding into Brand Strategy Overview With a background in design, a passion for writing, and formal learning…

Title: How a Simple Logo Sparked a Full Branding Personality—and a Persistent Voice in My Head Aiming for a straightforward logo, I didn’t expect the project to evolve into a…

Title: Your Brand Is What People Say About You When You're Not in the Room Amazon founder Jeff Bezos captured a fundamental truth: your brand is what people say about…

Deliberate Grammatical Anomalies in Brand Names: Do They Work? Have you ever encountered a brand name that intentionally breaks standard grammar? If so, you’re not alone. This post explores brands…

Discover the Best Branding Workshop: 50% Off for a Limited Time If you’re looking to elevate your branding skills, this recent workshop led by Rich Kozak could be a game-changer.…